Telemetry data can provide businesses with valuable insights into how their applications and systems are performing. However, leveraging this data optimally can be a challenge due to data quality issues and limited resources. 

Our recent webinar, "Unlocking Business Performance with Telemetry Data", addresses this challenge.

During the webinar, Mezmo Solutions Architect Brandon Shelton explores the potential of observability data and how it can help businesses unlock valuable insights to drive growth. By utilizing a telemetry pipeline, businesses can overcome the limitations of existing log analysis and SIEM products. The webinar showcases how routing, filtering, and transforming data with telemetry pipelines can lead to better bug detection and diagnosis, improved performance optimizations, and deeper insights into user behavior.

Through this webinar, businesses can learn how to unlock the full potential of their telemetry data and derive more value from their observability data to drive growth.

If you missed the webinar, you can watch the recording here. 

What Is Telemetry Data And How Can Business Use It

Brandon provided insights on several key concepts related to telemetry data during the webinar.

Firstly, he explained what telemetry data is and how it provides insights into how applications and systems are being used and performing. He discussed why engineers love telemetry data, as it allows them to better understand how their systems are working, and why businesses love it, as it enables them to improve customer experience and drive growth.

However, he also highlighted the challenges businesses face in handling telemetry data, such as data quality issues, the amount of time and effort needed to manage the data, and the volume of data that needs to be processed. He presented some startling statistics, noting that:

• 86% of companies wish they had access to their data in near real time
• 82% of companies rely on stale data for decision-making
• 85% of companies state that their stale data leads to poor decisions and lost revenue

To overcome these challenges, Brandon showcased how telemetry pipelines can help businesses route, filter, and transform data in real-time to unlock valuable insights that drive growth. Using Mezmo Telemetry Pipeline, he was able to show how telemetry pipelines can help businesses achieve better bug detection and diagnosis, improve performance optimization, and gain deeper insights into user behavior.

During the Q&A session, Brandon answered critical questions, such as how to ensure that telemetry data is ready for a pipeline product and other use cases where telemetry data can be leveraged for business value.

Key Takeaways: 

• Telemetry data provides valuable insights into how applications and systems are being used and performing, with a variety of use cases and being usable for improving customer experience and driving growth. 
• Businesses face challenges in handling telemetry data, such as data quality issues and the sheer volume of data that needs to be processed. 
• Telemetry pipelines help businesses overcome these challenges by routing, filtering, and transforming data in real time to unlock valuable insights that can drive growth and make telemetry data more consumable. 

You can still watch the on-demand recording and discover how telemetry pipelines can help your organization tackle data complexity at scale. 

Check out the recording now to unlock the potential of your telemetry data and drive growth for your business.

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