BY FAST COMPANY EXECUTIVE BOARD
Whether they’re business-focused, educational, or just for entertainment, podcasts have become one of the most popular content mediums in recent years. Businesses can leverage the podcast format to connect with their customers in new and exciting ways, but it has to be done well.
There are already many popular podcasts out there, so your brand must be able to differentiate itself from the rest. Below, 14 Fast Company Executive Board leaders share their best tips for launching a successful podcast to increase brand exposure.
1. FIND A NICHE.
Leaders should find a niche and focus on creating a great show. You’re not just competing with other podcasts in your category, you’re competing with all other podcasts (and audiobooks, radio shows, YouTube shows, and more) because people only have a finite amount of time in their day to dedicate to consuming this type of content. Get guests that are fun to listen to, have good banter, and offer a unique POV. – Tucker Callaway, Mezmo
Read the other 13 tips on Fast Company.
